Quality traffic helps convert visitors into customers. But there sometimes is a tendency to emphasize traffic over relevance. Selecting keywords that have too much competition might not do too much to elevate your website. Say, for example, that you have a lawn care business. A Google search for “lawn care” produced more than 48 million hits.

To rise above, you need to zero in on your niche and carefully consider how much competition there is for your selected keywords. There are free tools available for assessing keyword competitiveness. The Google Adwords Keyword Tool is just one, and it has a low, medium or high ranking for keyword competitiveness. The higher the competition, the more difficult it will be to gain rank for a given keyword.

So, to recap, consider the following when building your keyword list:

  • Ensure your keywords have enough search traffic to be relevant to your site.
  • Ensure your chosen keywords are relevant to your brand, product, service and/or geographical area.
  • Take time to assess how much competition exists for your chosen keywords. The more competition, the less likely you are to drive your page to the top of the search rankings.